He will manage Dhamecha’s
business development executives to oversee the expansion of the group’s Privileged Customer Club for retailers, which has more than 300 members.
Beach joins Dhamecha from Nestlé UK, where he was business account manager.
Dhamecha has also announced the promotion of Jitu Dattani to trading controller for groceries and soft drinks. He was assistant manager/buyer for the Barking, Essex, branch.