Sir; A leading food manufacturer recently stated: “We do want to help solve obesity, but blaming food manufacturers is a bit like blaming car manufacturers for traffic congestion.”
Joanna Blythman’s Saturday Essay (The Grocer, May 1, p32 ) addressed a similar debate - with supermarkets now labelled as responsible for obesity.
In today’s market, consumers have an unprecedented access to a wide range of foods at all price points, no matter where they live and no matter at what time of year.
Despite such freedom of choice, obesity is an increasing concern.
It’s our opinion that responsibility should not just fall on the shoulders of retailers and manufacturers.
But they must develop closer relationships with their marketing strategies, working to educate consumers on the importance of a healthy lifestyle.