Commentators suggest that fmcg companies are spending as much as 25% of revenues to support their business, with promotions accounting for a major chunk of that. Taking control of that spending - while maintaining relationships with customers in a deflationary market - is one of today’s biggest business challenges for suppliers of grocery products.
Our seminar features a mix of presentations from experts, exclusive research and case studies - and will provide a unique forum where executives from across the fmcg sector can share thinking on this issue.
The seminar takes place at he SAS Portman Radisson Hotel in London on February 24. Call 01293 610255.