Nectar loyalty card operator LMG has raided rival Dunnhumby's management cupboard to complete its new Insight & Communications team.
Peter Gleason, who joined from Dunnhumby in the summer, has brought in two former colleagues from the Tesco Clubcard operator - Tim Collins and Mike Poysner - to help him extend Nectar's expertise in data analysis.
Collins will become commercial director of retail and will be responsible for managing LMG's relationship with Sainsbury's, the first Nectar retailer to get the new in-depth analysis of sales and marketing data that the I&C division has promised to deliver. Collins was previously retail media strategy & operations director at Dunnhumby.
Poyser, who spent seven years with Dunnhumby, most recently as head of the UK shopping experience team, will become LMG's solution director. His role will include responsibility for the launch of LMG's new Self Serve web portal that gives fmcg suppliers access to the new data analysis.
David Buckingham and Andre Corroll have also joined the I&C team. Buckingham has spent 12 years at market information provider IRI. As commercial director of fmcg, he will be responsible for developing relationships with suppliers, driving sales of LMG's Self Serve insight tool and for the growth of Sainsbury's Connections direct mail programme.
Analytics director Corroll, who joins from Accenture, will be responsible for LMG's analyst team and expanding the Connections Communication programme.
"It is exciting to have such a high-calibre team to lead the development of LMG's I&C business," said Gleason. "The depth and breadth of experience and knowledge this new team brings will allow us to strengthen LMG's heritage in the retail loyalty sector."