Golden Wonder is giving away £100,000 in its summer in- pack promotion.
The Strike Gold' promotion which began this month and will run until the end of August will allow consumers to win a 35g solid gold nugget or the equivalent cash value of £200.
It will feature on packs of Nik Naks and Wheat Crunchies and on selected single pack flavours of Golden Wonder crisps.
Golden Wonder category marketing controller Kirsty Brett said: "We forecast sales increases of approximately 20%, particularly as retailers are now more aware of the contribution high impact promotions of this kind can make and reflect this at the point of purchase."
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