Golden Wonder is giving away £100,000 in its summer in- pack promotion. The Strike Gold' promotion ­ which began this month and will run until the end of August ­ will allow consumers to win a 35g solid gold nugget or the equivalent cash value of £200. It will feature on packs of Nik Naks and Wheat Crunchies and on selected single pack flavours of Golden Wonder crisps. Golden Wonder category marketing controller Kirsty Brett said: "We forecast sales increases of approximately 20%, particularly as retailers are now more aware of the contribution high impact promotions of this kind can make and reflect this at the point of purchase." {{MARKETING - P&P }}