Jam brand Hartley's image makeover continues with a £500,000 round of press ads, reinforcing efforts to breathe new life into the fixture. Hartley's new look includes a see-through, clear label on the original jar shape and a brighter green lid. Group brand manager Michelle White said: "The everyday jam sector has suffered over recent years due to lack of investment and focus. The rejuvenation of Hartley's and the support package behind it represents a major relaunch for this sector." {{P&P }}