Karen Dempsey, Paris A customised service that lets consumers trial make-up online is just one of the luxurious treats that L'Oréal has up its sleeve for European consumers during 2001. The Easy Make Up' service, a venture with Carrefour Beauté, asks consumers to scan in a photo, e-mail it, and then they can try out different make-up colours until they find the perfect look. While this is just being launched with Carrefour, in the future L'Oréal could roll this service out to other online retail sites. Announcing the financial results for 2000, L'Oréal chairman and chief executive Lindsay Owen-Jones said the company's global growth would continue to come from focusing on its core 12 brands such as Lancôme, Maybelline and Garnier. A key focus for Europe this year is Fructis Style, which has just started a £3m advertising push in the UK. Another strategic priority is ethnic beauty brand Carson, which last year launched haircare product Soft Sheen Breakthru in the US. Carson has already entered the UK but there are plans to expand its presence this year. The key message from the results was that L'Oréal is now big in Japan, where sales increased 46% last year. By the end of 2000 Maybelline had tripled its sales to become number one in Japan for mass market make up, helped by new launches such as Wonder Curl mascara and Water Shine lipstick. L'Oréal's net sales to December 31 2000 grew 17.7% to 12.7bn euros and its net profit rose 24.2% to 1.3bn euros. {{MARKETING - P&P }}