In the past 12 months, market penetration of tortilla wraps has been growing dramatically, driven by the launch of the Mission Deli Wraps range. The brand is worth nearly £6m, with 7% of UK households now buying into it,
Following a successful first year, Mission Foods is embarking on a marketing programme using TV celebrity chef Phil Vickery to raise consumer awareness and encourage consumers to try the wraps.
Mission Foods is offering 10 retailers the chance to win a case of each of the four Mission Deli Wrap variants. Just fill in the form on the right.