As The Grocer went to press, 108 MPs had signed an Early Day Motion tabled last month by Lindsay Roy, Labour MP for Glenrothes, calling for the government to review the positioning of the magazines on shelves, whether they should be concealed in bags and whether they should be age-restricted.
The EDM follows calls from charity the Front Page Campaign for the display of magazines to be regulated. "Our point is it shouldn't be legal to display or sell pornography to children and young people," said chair Amy King.
However, retailers believe they are already working hard to ensure they follow a joint industry voluntary code of practice on the display of sexually graphic magazines. "While it is right that retailers should take their share of responsibility, publishers must share part of the responsibility too to ensure that front cover graphics are acceptable for mainstream display," said David Daniels, trade relations manager for the National Federation of Retail Newsagents.