Booths Supermarkets is spearheading a local sourcing campaign in Cumbria with the launch of a new retail format in Kendal in November.
The development will consist of a 15,000 sq ft ground floor supermarket leading down to a 4,500 sq ft restaurant and speciality food shop. The basement will sell a selection of the retailer’s existing locally sourced lines plus products from 30 other Cumbrian food producers who do not yet supply supermarkets.
Booths clinched contracts with these companies two weeks ago at an event that was organised by local food group Distinctly Cumbrian.
Sue Forrester, joint owner of Cream of Cumbria, one of the new brands to be featured in the shop, said: “All Booths’ buyers were there as well as Edwin Booth himself and we were able to have in-depth discussions.
“I was especially pleased when I found small producers would be able to deliver straight into the shop.”
The independent chain, ranked third in The Grocer Top 50, has not yet decided on a name for the new format. It said it would consider rolling it out alongside its 25 supermarkets if it proved successful.
Booths marketing director Lincoln Clarke said: “The main supermarket will be modern, light and airy with an extended and more exciting product range - rather like our Kirkby Lonsdale store.”
Rod Addy