A huge 83% of those polled believe the industry has to go further if it is to allay public and government concerns.
This is despite 74% of the young managers claiming that their company has recently introduced new healthier products, products with reduced salt and sugar levels or clearer labelling. But as for the much-vaunted joined up approach from the industry, government, advertisers and health groups, only 43% of respondents have witnessed such efforts.
Only 60% said continued self-regulation of the food industry was the best way forward with 26% saying this was not the best way to achieve progress.
The strong feeling was that stricter regulations from government were inevitable, with 72% believing this was the most likely outcome.