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The food colour crackdown is here. How can brands adapt?
By Ryan Spence2025-07-09T10:33:00
As the US bans certain artificial food dyes, brands with iconic colours may need to evolve, says Ryan Spence, senior creative at Born Ugly
By 2026, the US will ban certain artificial food dyes, putting global brands under pressure to reformulate their most iconic, colour-led products.
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