Archive of all Kraft-Heinz articles
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Comment & OpinionHow to make a diverse ad that doesn’t offend
Brands, agencies and marketing teams urgently need to boost diversity in their teams, says Trevor Robinson of Quiet Storm
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Comment & OpinionHeinz’s ‘racist’ ad controversy raises questions about the creative process
Fmcg giant Heinz has come under fire for perpetuating “racist” stereotypes and imagery in two of its ad campaigns
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NewsHeinz ‘racist’ ads indicative of DEI failing, say marketing experts
’It’s clear that diversity was lacking in the room where it mattered,’ says Quiet Storm creative director Trevor Robinson
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Category ReportWhy pasta is getting posher: pasta & pasta sauces trends 2024
Think pasta is just a cheap staple? Think again. Premium pasta is booming, and fresh filled is now the UK’s top variety. How come?
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NewsTop food manufacturers urged to address ‘staggering’ carbon emissions
The UK’s leading manufacturers were found to emit more carbon emissions globally than the entire aviation industry
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NewsHeinz volumes tumble as shoppers seek cheaper alternatives
Volumes at Heinz have nosedived further as higher prices put off cash-strapped shoppers, but the ketchup and baked beans giant expects to see a turnaround in 2024 as inflation continues to ease
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Comment & OpinionChefs don’t like Heinz’s carbonara… but shoppers will
Heinz is targeting younger, time-poor shoppers, who have already snapped up the cans DTC
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NewsHeinz launches ‘fail-proof’ carbonara in a can for Gen Z shoppers
It joins a raft of NPD by Heinz over recent months aimed squarely at younger shoppers
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Analysis & FeaturesMars’ $36bn deal for Kellanova is a vote of confidence in snacking
Mars’ blockbuster deal is a huge bet that the shift towards snacking is here to stay – even across HFSS food. Will it inspire more M&A in fmcg?
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NewsWalkers and Heinz launch trio of ‘sandwich inspired’ crisp variants
The launch coincides with the return of Walkers’ ‘CrispIN vs CrispOUT’ campaign
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NewsHeinz adds trio of pasta sauces inspired by TikTok trends
‘Introducing new recipes is one of the ways we’re continuing to disrupt and drive excitement’
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Category ReportSauces & condiments 2024: Posh restaurants tap Asian trend
Posh restaurants are launching table sauces to tap the UK’s Asian food craze. How are the market’s established players responding?
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Analysis & FeaturesHow manufactured food and drink can be healthier – the experts wade in
Amid delays to HFSS restrictions and growing concerns around ultra-processed foods, campaigners are calling on food manufacturers and retailers to set a precedent for public health
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NewsHeinz discontinues Vegan Salad Cream to meet ‘changing tastes’
The condiments giant used X to confirm the product had been pulled
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Comment & OpinionTex-Mex’s death is nigh as Brits pursue maximum Mexican meals
Fajitas, burritos, taco shells. Tex-Mex offerings have become family staples in the UK, thanks in no small part to Old El Paso
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NewsHeinz faces coeliac boycott calls for Richmond sausage switch
The recipe change to Beanz with Sausages has meant they now contain wheat rusk and wheat starch
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NewsHeinz teams up with Richmond to launch co-branded Beanz with Sausages
Richmond was ‘the perfect partner to take these family mealtime staples to the next level’, said Heinz
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NewsHeinz and Mattel join forces to launch limited-edition Barbiecue sauce
The vegan, bright pink sauce is coloured with beetroot extract
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Analysis & FeaturesThe best foodie pranks brands pulled this April Fool’s Day
Grocery brands have taken it upon themselves to develop more elaborate pranks than ever in a bid to boost their presence online and get people talking
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RankingsWhere next for Britain’s Biggest Brands?
As cash-strapped shoppers turn to own label, brands are innovating to win them back. But danger lurks for those who fail to pitch their NPD astutely