Kraft Heinz has reshuffled its global structure, uniting the company under three regions: North America (NA), Europe & Pacific Developed Markets (EPDM) and Emerging Markets (EM).
Intended to “accelerate growth, sharpen focus, and more effectively deploy resources” across its portfolio, the new structure will be effective from 1 July 2026.
Part of new CEO Steve Cahillane’s plan to revitalise sales and win back consumers, the reshuffle will combine Kraft Heinz’s Asia Emerging Markets (AEM) and its West & East Emerging Markets (WEEM) divisions into a single Emerging Markets entity.
European countries currently included in WEEM will move into EPDM, under regional president Willem Brandt.
The company will also combine its procurement and supply chain functions into a single entity.
“We are building momentum across many areas of the business, and this regional structure will help us meaningfully accelerate and scale our progress,” said Cahillane.
“Additionally, combining procurement and supply chain into one central function allows us to more effectively manage our end-to-end value chain and strengthen supply chain resilience.”
The changes will see global omnichannel sales and AEM chief Cory Onell and global supply chain officer Flavio Torres removed from post. Both will stay on as advisors through a transition period.
“This new structure positions Kraft Heinz to unlock the full potential of our portfolio and drive sustainable, volume-led growth across our global business,” said Cahillane.
First quarter results posted in May showed signs of progress on Cahillane’s strategy, with organic sales down just 0.4% against market expectations of a 2.7% drop. Net sales for the first quarter totalled $6bn. The almost-flat organic growth was a significant improvement from last quarter’s 4.2% decline.
No comments yet