Archive of all Kraft-Heinz articles – Page 2
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News
Heinz launches ‘fail-proof’ carbonara in a can for Gen Z shoppers
It joins a raft of NPD by Heinz over recent months aimed squarely at younger shoppers
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Analysis & Features
Mars’ $36bn deal for Kellanova is a vote of confidence in snacking
Mars’ blockbuster deal is a huge bet that the shift towards snacking is here to stay – even across HFSS food. Will it inspire more M&A in fmcg?
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News
Walkers and Heinz launch trio of ‘sandwich inspired’ crisp variants
The launch coincides with the return of Walkers’ ‘CrispIN vs CrispOUT’ campaign
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News
Heinz adds trio of pasta sauces inspired by TikTok trends
‘Introducing new recipes is one of the ways we’re continuing to disrupt and drive excitement’
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Category Report
Sauces & condiments 2024: Posh restaurants tap Asian trend
Posh restaurants are launching table sauces to tap the UK’s Asian food craze. How are the market’s established players responding?
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Analysis & Features
How manufactured food and drink can be healthier – the experts wade in
Amid delays to HFSS restrictions and growing concerns around ultra-processed foods, campaigners are calling on food manufacturers and retailers to set a precedent for public health
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News
Heinz discontinues Vegan Salad Cream to meet ‘changing tastes’
The condiments giant used X to confirm the product had been pulled
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Comment & Opinion
Tex-Mex’s death is nigh as Brits pursue maximum Mexican meals
Fajitas, burritos, taco shells. Tex-Mex offerings have become family staples in the UK, thanks in no small part to Old El Paso
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News
Heinz faces coeliac boycott calls for Richmond sausage switch
The recipe change to Beanz with Sausages has meant they now contain wheat rusk and wheat starch
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News
Heinz teams up with Richmond to launch co-branded Beanz with Sausages
Richmond was ‘the perfect partner to take these family mealtime staples to the next level’, said Heinz
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News
Heinz and Mattel join forces to launch limited-edition Barbiecue sauce
The vegan, bright pink sauce is coloured with beetroot extract
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Analysis & Features
The best foodie pranks brands pulled this April Fool’s Day
Grocery brands have taken it upon themselves to develop more elaborate pranks than ever in a bid to boost their presence online and get people talking
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Rankings
Where next for Britain’s Biggest Brands?
As cash-strapped shoppers turn to own label, brands are innovating to win them back. But danger lurks for those who fail to pitch their NPD astutely
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Analysis & Features
Cadbury’s 200 years of takeovers, triumphs and transformations
As Cadbury celebrates its 200th anniversary, we look back on the success of its controversial acquisition and its future direction
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Category Report
Cooking sauces trends 2024: Can restaurant-style meal kits poach punters?
As Brits cut back on dining out, makers of meal kits and cooking sauces are hoping to capitalise on restaurant-style lines
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Whitepapers
4 great reasons to invest in D2C in 2024
With direct-to-consumer still only accounting for a small proportion of fmcg revenues, what’s the payoff on investing in the sector? Download our latest report with idhl, Shopify and Klavio as they reveal four reasons why D2C is crucial.
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News
Kraft Heinz net sales slow in fourth quarter as sales volumes drop
Kraft Heinz saw net sales decline in the final quarter of the year as a drop in sales volumes outstripped price rises in the period
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News
Heinz teams up with Cathedral City to launch Cheesy Beanz
The NPD was developed based on the insight that 64% of baked beans fans thought cheese made them tastier
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Comment & Opinion
The AI Cook Book: Heinz finds engaging way to showcase product range
Blood-pumped, emotion-ridden fleshbags like you or I are not the intended audience of Heinz’s latest book
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News
Kraft Heinz plans green hydrogen plant for Wigan factory
The £40m scheme is forecasted to enter operation in 2026