Archive of all Kraft-Heinz articles – Page 4
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Analysis & FeaturesThe best foodie pranks brands pulled this April Fools’ Day
Grocery brands have taken it upon themselves to develop more elaborate pranks than ever in a bid to boost their presence online and get people talking
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RankingsWhere next for Britain’s Biggest Brands?
As cash-strapped shoppers turn to own label, brands are innovating to win them back. But danger lurks for those who fail to pitch their NPD astutely
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Analysis & FeaturesCadbury’s 200 years of takeovers, triumphs and transformations
As Cadbury celebrates its 200th anniversary, we look back on the success of its controversial acquisition and its future direction
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Category ReportCooking sauces trends 2024: Can restaurant-style meal kits poach punters?
As Brits cut back on dining out, makers of meal kits and cooking sauces are hoping to capitalise on restaurant-style lines
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Whitepapers4 great reasons to invest in D2C in 2024
With direct-to-consumer still only accounting for a small proportion of fmcg revenues, what’s the payoff on investing in the sector? Download our latest report with idhl, Shopify and Klavio as they reveal four reasons why D2C is crucial.
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NewsKraft Heinz net sales slow in fourth quarter as sales volumes drop
Kraft Heinz saw net sales decline in the final quarter of the year as a drop in sales volumes outstripped price rises in the period
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NewsHeinz teams up with Cathedral City to launch Cheesy Beanz
The NPD was developed based on the insight that 64% of baked beans fans thought cheese made them tastier
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Comment & OpinionThe AI Cook Book: Heinz finds engaging way to showcase product range
Blood-pumped, emotion-ridden fleshbags like you or I are not the intended audience of Heinz’s latest book
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NewsKraft Heinz plans green hydrogen plant for Wigan factory
The £40m scheme is forecasted to enter operation in 2026
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NewsHeinz Beanz ‘Free Dayz Out’ promotion ‘likely to mislead’ ASA rules
The on-pack promotion omitted ‘significant conditions’ according to the ASA
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NewsKraft Heinz eyes more UK innovation with ‘Easysauce’ trademark move
Wild’s Ezy-Sauce was a firm favourite among Australian consumers before being discontinued in 2022
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Comment & OpinionWhat marketers can learn from Heinz ketchup
The condiment brand continues to reinforce its standing with culturally fluent, attention-grabbing marketing, says Sunil Bajaj, writer/analyst at Contagious
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Analysis & FeaturesHeroes, car crashes and epic fails in our unofficial review of 2023
It’s been another rollercoaster year in grocery. Here’s our review of the ups and downs that came to define 2023
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Analysis & FeaturesSoup 2023: chilled sales back on the boil
Chilled soup brands are hot again. They’re back in volume growth and they’re outperformed own label
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NewsDairy giants pledge to disclose methane emissions for first time
Companies including Nestlé, Danone and General Mills are committing to disclose annual emissions from their dairy supply chains
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NewsCMA finds brands hiked prices above cost rises but clears industry of profiteering
The Competition & Markets Authority named baked beans as an area where “prices have risen by more than production costs, leading to increases in unit profitability”
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NewsKraft Heinz appoints new vice president of sales for northern Europe
David Adams has been promoted from his current role as head of procurement for northern Europe
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NewsHeinz Brekkie rolls into 200 locations as part of Eurest deal
In some of the new Eurest locations the brand’s products will be built to order and sold at counters and in others sold from ‘hot hold grab and go towers’
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NewsCamden Town Brewery and HP Sauce launch ‘tangy’ Brown Ale
The beer used a sour yeast strain to recreate HP Sauce’s signature taste, Camden Town Brewery said
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NewsHeinz adds pickle ketchup inspired by viral TikTok trend
TikTok videos posted with the hashtag #pickle had over 5.4 billion views at the time of writing