Ocean Spray is back on TV from July 18 with a £2m ad aimed at professional women aged 30 to 45.
The commercial has a strapline of ‘Real Goodness from a Real Place’ and shows the love-hate relationship women have with health and beauty advertising, with humour provided by comedienne Kathy Burke.
Colin Davis, commercial manager of manufacturer Gerber Foods Soft Drinks, said the campaign took a straight-talking and honest tone.
The ad, called Supermodels, will run until September on ITV, Channel Four and Five.