Have any special customer service initiatives helped you win the award?

To be honest, we have not had any special programmes. It is just good business practice. We work hard to give consistent good service and to make sure that we are the best store in town on that.

You have a unique name, what is the story behind it?

Actually, my given name is Aurelio. My family moved from Portugal to Highbury, London, when I was 12. But no one could pronounce Aurelio when I joined the company a long time ago, so they started calling me Henri instead. And it has stuck with me since. I can't get rid of it.

How long have you worked for the company?

Thirty four years now. I joined Safeway right out of school, after I had worked part-time while I was in college. I joined Morrisons three years ago when the company took over Safeway. I oversaw the conversion of a store in Fleet, Hampshire before moving to this store, which is also a converted Safeway store, exactly a year ago.

What is unique about this store within the Morrisons estate?

It is a very multicultural area and we have a wide demographic range of customers. Also, we achieve very high sales figures on our relatively tight shop floor: just under 25,000 sq ft.

What do you enjoy the most about your job as store manager?

I'm very much a people person. I enjoy the challenge of taking young people and developing them into good managers. I also enjoy the challenge of delivering good sales figures. I can't get enough of that. Let's put it this way: I was on holiday recently and even had my staff sending me sales updates on my Blackberry.

What major changes do you have planned for the rest of the year?

Well, it is Christmas season already in store. We have started to put up PoS and merchandising some of our season products, such as biscuits, snacks and non-food.