One of the newest liqueurs on the market is being promoted for Valentine's Day. Stone's Cream Liqueur was launched as premium product by Matthew Clark last September. It is being supported by a promotional campaign featuring in store and event tastings. For the first time in its history Mumm Cordon Rouge is being rebranded for a single event. It is the official champagne of Greenwich Meridian 2000 and from April all its labels will be carrying the logo. As part of its plans to turn Amarula Cream into a global brand, the South African Distillers Corporation is launching it in Portugal, Gibralter, the Canary Islands and Spain. In this country it is handled by First Drinks Brands. LVMH is buying into Glenmorangie's joint venture in China. It has spent £730,000 ($1.2m) to acquire 39% of the distribution and production operation. Glenmorangie's stake reduces from 60% to 39% and the Chinese partner has 22%. HP Bulmer has signed a multi million pound deal to link its premium cider Scrumpy Jack with the England Cricket team and the 1999 Cricket World Cup. The brand will be the official long drink of the team for the next four years and Bulmer will be the official cider supplier to the World Cup which starts in May. For the last five years the brand has sponsored the England rugby team. Carlsberg-Tetley has held on to the £1m prize on offer in a consumer promotion on Tetley's Bitter. The competition culminated on Concorde last weekend when the finalist had a one in 20 chance of claiming the cash. The winner, Nick Gale, who is part of Tony Blair's police protection service, still walked away with £10,000. Piemonte producer Ca Bianca has taken on Bibendum as its sole UK agent. Ca Bianca has recently been acquired by Gruppo Italiano Vini, one of the leading wine producers in Italy. It is planning to produce a range of classic Piemonte wines. Among the first is a Barbera d'Asti 1997. In its efforts to turn Black Bottle into a major player in blended whisky, Highland Distillers has been supporting it ahead of Valentine's Day with promotional deals in delivered wholesalers on both the 1.5ltr and 70cl bottles. {{DRINKS }}