SodaStream, the brand which turns still water into fizzy, is to return to television screens after a five-year break with a new campaign targeting kids. Marketing manager James Beech said the aim of the new ad ­ scheduled for the spring ­ was to show parents and kids having fun with the water, soda flavours and drink-making machines which produce sparkling flavoured drinks. "The main opportunity is with kids," he said, "specifically those aged between five and 12 who find the process magical." According to the company, new machine development, new flavours and expanded distribution, together with promotional offers in Argos and grocery retailers, boosted sales of SodaStream by 30% last year. Beech said expansion into electrical, homewares and DIY retailers and department stores was planned. "The new campaign will attract their attention," he added. On-pack and instore promotions and demonstrations will support the TV ads. PR will also focus on niche audiences such as women. The brand sponsored Cartoon Network's Dexter's Lab last year, but is best known for its 1970s and 80s ad slogan Get busy with the fizzy'. Its last campaign featured comedian Lenny Henry. {{P&P }}