Whitworths has launched a Sunny Raisin snack brand aimed both at kids' lunchboxes and munching on the move.
Initially available as a multi-pack of 18 smack packs (rsp, £1.49, but with an introductory price of 99p), the pocket-sized boxes are positioned as a healthy alternative to sweets and crisps.
Launch support includes press advertising, instore sampling and a dedicated website sunnyraisin.co.uk all featuring brand frontman Sunny Raisin.
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