The hospitality industry totally misjudged its approach to the celebrations over the millennium. Rip-off prices in the restaurant and hotel sectors will have created a stay-at-home' experience for most of the British public. The winners will be the supermarkets. I hope they are ready for the onslaught ­ ready made party food will be at a premium. If my industry has done supermarkets this favour, then perhaps in the year 2000 supermarkets will take further stock of their positioning. It would be nice to see: 1. A progressive company buy Marks and Spencer, sell off their clothing and concentrate on their excellent food. 2. Supermarkets concentrate on British regional food, review their national distribution policies and put the Great' back into British food. 3. Supermarkets either subsidising organic lines or using their considerable lobbying powers to influence government to do the same. 4. For one day a week supermarkets allowing space in their large car parks for a farmers market. It would attract not detract customers to stores. 5. A real purge on staff training on the fresh food counters, butchers, fishmonger and deli ­ ignorance will no longer be tolerated by the customer. 6. In store cafes run by supermarkets contracted out or made into cool showcases of what is on offer in stores. 7. Supermarkets giving farmers a small break by not driving their prices into the ground. Customers are learning to pay more for quality. 8. More helpful information or recipe cards given out with some of the more unusual products. Innovation is lost without added knowledge. 9. A cutback on gimmick' foods. Think of how many you re-stock after the first delivery ­ a very small percentage. Dreams I know, but give me the pleasure of fantasising about a perfect retail Britain. {{NEWS }}