From Maxxium. A sweet and sour cherry flavoured addition to premium packaged spirits backed by the Vladivar name. Abv: 5.4% Price: £1.29 TARGET CONSUMER Blanche-Adrienne Harper, 31, art editor at Condé Nast Publications Yuk! I found this drink sweeter than cherryade and actually rather sickly. Despite the classy label and packaging, I'm sure it will only really appeal to youngsters who want to drink alcohol in disguise. The overriding taste of cherries is a bit too much for me ­ I prefer drinks that are a little more subtle in flavour. I'm not usually a big fan of alcopops, and this certainly wouldn't be my first choice. However, if there is a market for cherry flavoured drinks, I'm sure this one could do well. The bright red colour certainly makes it stand out ­ though I don't know how much of that is to do with the cherries and how much to do with the artificial colourings! I liked the overall look of the bottle, but I just wouldn't choose something that sweet as a drink. Two or three of these, and I think I'd be feeling very hyper from all the sugar content, and very, very sick. Rating out of 25 ­ 4 Sally Easton Master of Wine and wine buyer for Berry Brothers and Rudd This is a bright cherry red colour with a powerful and intense cherry "tune" and marzipan aroma which is slightly nauseating. It has a light sparkle. The palate is less sickly than the nose suggests with a strong cherry and slight almond flavour and an unbalanced, cloying sweetness which leaves the palate unrefreshed. The level of sweetness masks the alcohol level of 5.4%. This product is packaged in clear glass which highlights the striking colour. The Vladivar brand name and £1.29 price tag should ensure it enjoys good trial purchase. The flavour profile suggests it may go no further. Rating out of 25 ­ 8 Graham Shearsby Board creative director, graphics, at Design Bridge It's worked for Smirnoff, so why doesn't it work for Vladivar? Perhaps it's the lack of vodka credentials, the lurid colour of the product or even the standard alcopop plastic label. Or could it be that Warrington doesn't have the same mystique as Vladivostock. And what does Veba mean? And, for that matter, does it really make much difference as long as you party all night long, or at least until your dad comes to pick you up at 11 o'clock.The packaging says everything about the type of person who might be drinking this. It might have some initial success but it won't last because it lacks sophistication. Rating out of 25 ­ 5 Steve Mayes Category controller at Landmark Excellent...more confected goo ...just what the market needs! Why is it virtually all producers of alcohol are bringing their own "new and unique" pre-fabricated glob on to the market with the same trivial drivel justifying their miserable existence. Veba will probably be successful as it has listings in JS and Bass, but cherry is hardly the most popular flavour to launch with. However, with an rsp of £1.29, the margins are astronomical and there should be serious support for a product that is as cheap as chips to produce. Rating out of 25 ­ 15 Total score out of 100 ­ 32 {{DRINKS }}