Motorcycle racer and TV personality Guy Martin has hooked up with Tayto to create new Mr Porky pork scratchings.
Tayto said it wanted to work with Martin to create a snack that captured “the essence of his huge personality and down-to-earth nature, as well as great focus and determination”.
The company will also be supporting Martin as he aims to win his first Isle of Man tourist trophy (TT) this month.
“Working with Guy is a great opportunity for us to bring the Mr Porky brand to a wider audience, as well as giving fans a chance to follow the development of an exciting new Mr Porky product,” said Tayto CEO Paul Allen.
Martin said he was excited to be endorsing Mr Porky. “Pork scratchings, it’s the food of champions,” said Martin. “I’m not joking, my mum brought me up on pork scratchings and I’ve got loads of ideas for the pack design.”
Alongside his motorcycle career, Martin has presented TV documentaries including Channel 4’s 2012 series How Britain Worked about engineering projects during the Industrial Revolution.