Tia Maria is being packaged in a gift pack for Christmas. Designed to drive the mixability message. The pack contains a 70cl bottle of Tia Maria, two branded highball glasses and a 50p voucher redeemable against another 70cl or one litre bottle purchase. Allied Domecq has also included a set of postcards showing the drinks consumers can mix.

SA promise
International Wine Services has extended its investment in South Africa with the launch of a new range of wines. Cape Promise wines are already listed by Tesco and Waitrose.
The varietal range includes a barrel fermented Chenin Blanc and costs between £4.49 and £4.99. The more complex Winemaker's Reserve range costs £6.49.

Sandeman revamp
Sandeman port has had a makeover to give it a more contemporary feel. The labels have been simplified to emphasise the style of each port as well as the age and vintage. The silhouetted figure of the Don' which has featured on its bottles since 1928 has been retained.

More la baume
BRL Hardy has extended its La Baume range of French wines. The Australian company has added a Chardonnay Sauvignon Blanc and a Cabernet Sauvignon Merlot, both from the 2000 vintage, to the portfolio. The wines will retail for £3.99 and join seven other varieties in the range including a Viogner.

sleeker look
Adnams has repackaged its Broadside Original and Suffolk Strong Bitter. The Southwold brewer has chosen sleeker versions of the standard 500ml bottled to improve the beers' on shelf visibility. The tall bottles are made with dark glass and are boldly embossed with the Adnams name.

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