Ben & Jerry’s has gone green with its latest flavour, Fossil Fuel. Containing fudge swirl, cookie pieces and five ‘species’ of chocolate dinosaurs, the new ice cream is being launched to support the brand’s activity to educate consumers about global warming.
Although no profits from sales will actually be donated to environmental causes, the company said that Fossil Fuel was part of its Lick Global Warming campaign.
It includes the Climate Change College, offering six people the chance to win a trip to the Arctic Circle next year to learn about the damaging effects of pollution.
Fossil Fuel has an rsp of £3.49 for a 500ml tub.