Beverage Brands has formed a link with bra maker Gossard to boost the final quarter sales of its premium packaged spirit Woody's Ice. The move will give the brand visibility in the major department stores in the run-up to Christmas. Gossard girl Kate Groombridge will front a Find Your G-Spot campaign. She will feature on promotional material in the lingerie departments of BHS, Debenhams, House of Fraser, Selfridges and Allders. Advertising will run on 150,000 underwear hangers and 100,000 leaflets where Gossard products are sold. Beverage Brands said the title of the campaign referred to a competition on the leaflets in which consumers must identify the letter G, disguised several times on a photograph, in order to stand a chance of winning a holiday in Grenada, fridges containing Woody's or lingerie. The spirits range was launched in cranberry, blueberry and orange flavours in the spring and Beverage Brands is bringing out a grapefruit version as part of the campaign. It will also be supporting the initiative with instore sampling and regional radio and press activity. {{DRINKS }}