>>John Weaver, Petty, Wood
John Weaver has witnessed considerable changes at Petty, Wood since he joined two and a half years ago.
He was recruited by the sales, marketing and distribution specialist half way through significant restructuring of its senior and middle management. The changes will be completed at the end of the month, with the introduction of a dedicated cash and carry account team.
Weaver is no stranger to either food or alcohol sales. Previous posts include senior brand manager for Danone, Germany and head of off-trade for specialist beers for Holsten, Germany.
And from the time he took up his post at Petty, Wood, he has thrown his weight behind a major rethink of the company’s business strategy. He was able to provide considerable guidance, having come from a post as a senior management consultant at AT Kearney.
His input helped Petty, Wood devise its channel-based approach, with focused accounts dedicated to major multiples, C& Cs, delivered wholesalers and independents.
“One of the major changes for us is tailoring the product offering more to individual channels. For example, we now
have one of the best Christmas ranges for independent retailers that we’ve ever had.
“I source the trading and marketing for the brands we handle and help devise company strategy.
“I divide my week between managing our relationship with principal brands, guiding, coaching and reviewing our commercial team and visiting customers.”
He says he meets two or three principal manufacturers per week and visits others to drum up new business. Last week he visited Jacksons and Hider Foods to get to grips with their retail and manufacturing requirements.
He also deals with the major multiples’ own label businesses, advising them on potential speciality and seasonal food ranges.
Tailoring products more to individual retail channels
John Weaver has witnessed considerable changes at Petty, Wood since he joined two and a half years ago.
He was recruited by the sales, marketing and distribution specialist half way through significant restructuring of its senior and middle management. The changes will be completed at the end of the month, with the introduction of a dedicated cash and carry account team.
Weaver is no stranger to either food or alcohol sales. Previous posts include senior brand manager for Danone, Germany and head of off-trade for specialist beers for Holsten, Germany.
And from the time he took up his post at Petty, Wood, he has thrown his weight behind a major rethink of the company’s business strategy. He was able to provide considerable guidance, having come from a post as a senior management consultant at AT Kearney.
His input helped Petty, Wood devise its channel-based approach, with focused accounts dedicated to major multiples, C& Cs, delivered wholesalers and independents.
“One of the major changes for us is tailoring the product offering more to individual channels. For example, we now
have one of the best Christmas ranges for independent retailers that we’ve ever had.
“I source the trading and marketing for the brands we handle and help devise company strategy.
“I divide my week between managing our relationship with principal brands, guiding, coaching and reviewing our commercial team and visiting customers.”
He says he meets two or three principal manufacturers per week and visits others to drum up new business. Last week he visited Jacksons and Hider Foods to get to grips with their retail and manufacturing requirements.
He also deals with the major multiples’ own label businesses, advising them on potential speciality and seasonal food ranges.
Tailoring products more to individual retail channels
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