Stylish noodle bar Wagamama put its name to
six sauces and marinades at the end of last year. Some of the recipes are used in the restaurants and four were specially developed for retail. Recipes include spicy chilli men stir-fry sauce; sticky hoisin, mustard & garlic marinade; and a roasted sweet chilli dipping sauce. Sainsbury's was the first to stock the range from November.
?Klein Caporn was established in 2005 to launch a premium range of pasta sauces into specialist independent food halls. In 2006 the company added to its range with ragù bolognese rosso, chilli amatriciana and sausage pomodoro. The variants went into Waitrose's London stores, priced at £3.99.
Cranks launched a range of ambient pasta sauces last year, marking its first move into ambient grocery. The three variants are tomato, ginger & sweet basil, sweet tomato & Italian bean, and spicy pepperpot. All three flavour are free from artificial colours, flavours and preservatives. The premium-look packaging is designed to highlight the brand's all-natural credentials.
?Unilever boosted the ranks of its Chicken Tonight range last year with three stir-fry sauces targeting smaller households. The three flavours, which are designed to form part of a one or two-person meal, are cherry tomato, red chilli & vodka; sticky soy, balsamic vinegar & peppers; and Thai-style lime, red chilli & coconut. The sauces are packaged in pouches with transparent windows, and their launch was supported by a £3m advertising spend (see below).
Unilever also brought out Knorr's Ragú for Kids range last August. The range contains two portions of vegetables in each pouch of sauce, which are blended to make them more palatable for children who refuse to eat their vegetables. The range is microwaveable, taking 45 seconds to heat up, and each pouch is priced at £1.09.
?A sauce producer targeting the growing number of people who suffer from food allergies, launched a range of products last April. Safetoeat brought out eight sauces for sufferers of the 12 major food allergies, with all but one of its sauces excluding major allergens such as gluten, tree nuts, celery, eggs, soya, milk, shellfish and mustard. The products, which are packaged in 400g servings, are priced at £2.59 each.
Masterfoods launched a range of Dolmio pouches for children last year, marketed at mums. The three-strong My Dolmio range comprises three single-serve pasta pouches with single-serve sauces. They are designed to help parents deliver one of the five recommended daily portions of fruit and vegetables. The products contain no artificial colours, flavours or preservatives and the packaging carries a 'free from' banner on the front of the pack.