Children's soft drink brand Panda is making its TV debut after more than 30 years on the shelves to showcase its new healthy credentials and more modern image.

Viewers will be urged to 'Panda to your taste buds' in a campaign launching on Monday (May 8), which will also show in cinemas this summer, including films such as Pirates of the Caribbean 2: Dead Man's Chest.

Owner Vimto is investing £2m in the sleeping brand following its purchase from brewer Hall & Woodhouse last year. Packaging has been completely revamped, and the drinks have been reformulated against healthier criteria.

Promotions including PoS for C&Cs are planned as well as a new web site.