Cuschieri takes up her new role with immediate effect and will be responsible for sales, marketing and category marketing.
She has been at Warburtons for seven years and most recently held the position of marketing director. During this time, Cuschieri has worked on numerous products and launches, including the 2003 Rise campaign to illustrate the natural wonder of the bread making process.
Warburtons has also appointed John Smethurst as sales director. He takes up the post on Monday (October 3) and joins from Inter Link Foods where he was sales and marketing director for Soreen.