Kettle Chips is doing its bit to help consumers reduce their salt intake by baring all.
Its new Kettle Chips Undressed are natural, unsalted crisps made from sliced potato fried in sunflower oil (rsp: £1.45 for a 150g bag).
MD Jeremy Bradley said: “Kettle Chips Undressed is an entirely natural extension to our 17-year commitment to make great tasting, premium snacks without using hidden or artificial ingredients.”
The Undressed packaging is matt silver. It will be available from mid-April, as will the summer seasonal edition, Kettle Chips Mango Chilli.