Protein Flapjack

Protein Flapjack Raspberry

Launched: August 2013

Manufacturer: USN

Containing more than 30% oat flakes and carrying 22g of protein, USN’s new bar (rsp: £23.88 for a pack of 12) is pitched as a healthier alternative to traditional sugary snacks. Described as “an indulgent and convenient snack”, it is the latest addition to a fast-growing niche of sports nutrition as more and more manufacturers turn to bars to help broaden the appeal of the category. This summer, USN launched a Diet Fuel Protein Soup with the same goal of boosting the category’s appeal in mind.

Nurishment Active

Nurishment Active

Launched: July 2013

Manufacturer: Enco Products

Developed to help people get their spark back after sport, the 500ml drinks (rsp: £1.99) each contain 35g of protein and a blend of 22 vitamins and minerals. By targeting a specific usage occasion, Enco Products is confident the range will prove popular. Available in vanilla, strawberry and chocolate, the full range is available at Sainsbury’s.

Elivar

Elivar

Launched: August 2013

Manufacturer: Elivar

Elivar is a brand new sports nutrition brand aimed at athletes and endurance sports enthusiasts over 35, helping with performance as well as general health. In practice, that means no high-GI sugars like fructose and sucrose and more vitamins. Prepare and Recover tubs (900g) have an rsp of £34.99, while Endure has an rsp of £24.99.

Pre.Fuel

Pre.Fuel

Launched: September

Manufacturer: Kinetica

Containing a mix of amino acid supplements to grow muscle and B vitamins and minerals to reduce tiredness, Pre.Fuel is aimed at bodybuilders looking for a more natural pre-workout supplement. It contains a 94mg dose of caffeine but no added carbohydrate or sugar. A 300g tub contains 30 servings and retails for £29.99.