Herwig Vennekens has become Haribo's new MD for the UK. He joins the sweet manufacturer from McCormick UK, which makes and distributes the McCormick and Schwartz ranges of herbs and spices.

Belgian-born Vennekens succeeds Per Henérius, who spent three years in the role and is now managing director of Haribo Denmark, with responsibility for the brand's Nordic market.

Vennekens began his career at Procter & Gamble, spending 10 years working in sales and marketing roles in Germany and the UK. He worked as a management consultant in Germany for three years, then moved back to Britain in 2002 to join McCormick's in a general management role, leading sales and marketing teams in the UK, Ireland and Scandinavia.

Vennekens was appointed to McCormick's European board of directors in 2005 and led its pan-European sales and marketing programmes including R&D, innovation and market research.