NPD is expensive and risky. Some brands have pulled back, but others are reaping the benefits of thinking long term and investing accordingly
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The Museum of Brands features The Grocer’s up to date list of Britain’s Biggest Brands 2023 alongside its collection of branded grocery items going back more than 100 years
Museum director Anna Terry says it’s a great opportunity to take a look into the trends driving current buying habits.
NPD is expensive and risky. Some brands have pulled back, but others are reaping the benefits of thinking long term and investing accordingly
Currently
reading
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