For this year’s Christmas advert, John Lewis go back to basics with a simple storyline and working in partnership with Action for Children and Who Cares? Scotland to raise awareness for children in the UK care system. 

The advert ends with “Over 108,00 children in the UK are in the care system. We’re making long-term commitment to support the features of young people from care.” 

Many viewers have gone online to criticise the ad for not feeling Christmassy, with John Lewis replying to comments: 


In theme with other years, the advert is set to a cover of a popular song. This year is All the Small Things by Blink 182, performed by Mike Geier. 

John Lewis have said ”You can find out more about our long term commitment to building happier futures for young people from care at this link.”