The supermarket has been introducing signs in certain areas of the shop floor – such as near the checkout area where typically many products high in fat, salt and sugar are located – to let customers know it is moving the location of some products to comply with the new legislation.
First POS I’ve seen… pic.twitter.com/ISfJVXBVvW— Bryan Roberts (@BryanRoberts72) July 25, 2022
The new signs advise shoppers to reach out to store colleagues for help if they’re having difficulty locating their “favourite” products.
Some of the signage also feature a QR code that directs customers to the government’s website, where they can learn more about the new HFSS rules and how it is affecting supermarkets.
A Waitrose spokeswoman said: “We want our customers to have a great experience when shopping with us.
“We’re moving the location of some products to comply with the new HFSS legislation coming into place later this year, so have put signs up to let customers know that some products may have changed location, and that our Partners are on hand to help direct them to anything they need.”