Archive of all Walkers articles – Page 9
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NewsLineker low-profile as Walkers switches tack
Gary Lineker is to take a back seat in the latest ad for the Walkers range following a brand revamp. The former England striker has been associated with Walkers for almost 20 years.
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NewsMicozzi replaces Lyons as Walkers marketing head
Walkers Crisps has appointed Sebastian Micozzi as its new head of marketing, following the departure of Greg Lyons last month. Lyons has been promoted to vice president, marketing of PepsiCo Beverages Canada, where he will report...
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News
Walkers trebles sales of ‘thin’ crinkle crisps
Walkers has more than trebled the value of the 'thin' crinkle-cut crisp segment following the launch of Crinkles in April.The first mass-market 'thin' crinkle crisp brand has generated an impressive £11.7m in sales in its first two...
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NewsWalkers is accused of ‘cloning’ rival brands with Crinkles launch
The launch of a crinkle-cut range by Walkers has prompted a claim that the brand “clones” rival crisp products. Walkers is to roll out Walkers Crinkles in April, a move it claimed would be the biggest category launch of the past five…
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NewsWalkers hails Crinkles launch as ‘biggest in five years’
Walkers is launching a range of crinkle-cut crisps next month, in a move the PepsiCo brand claimed was the biggest category launch of the past five years.
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NewsWalkers crisps get a comic twist with new flavours
Walkers has recruited some of Britain's best known comedians, including Stephen Fry and Jimmy Carr, to launch a new range of crisps, The Grocer can exclusively reveal.
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NewsWalkers plots packets made from potato peelings
PepsiCo is looking at making Walkers crisp packets from potato skins, the company's UK boss has revealed.
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Comment & Opinion
Ad of the Week: Walkers look good naked thanks to virginal Lineker
Gary Lineker does not have sex. And that’s that, OK? Despite the fact that he recently married a lingerie model…