Foodservice wholesaler Bidfood has joined forces with Hospitality Action to release a charity single this December.
The money raised will provide “vital funds” for the industry following a turbulent year of forced closures, mass redundancy and slashed turnover.
The track is a cover of Miley Cyrus’ The Climb, and will be available from 7 December.
The singers have been selected to showcase “raw and authentic” voices from across the industry and will include patron of Hospitality Action, Brian Turner, alongside employees from Subway, Hospitality Action and Bidfood.
“We are delighted to be working with Hospitality Action to raise money and awareness for our industry during such challenging times,” said Bidfood director of corporate sales and marketing Tim Adams. “This has been an incredibly difficult year and we wanted to launch a campaign that would spread some light-heartedness and positivity whilst doing our best to support those who need it most.
“I’d also like to say a massive thank you to those who took part in this – taking time out of their day to be involved means a great deal to us. We really hope people will get behind this campaign, download the single and who knows, we may even get in the Christmas charts!”
Hospitality Action CEO Mark Lewis added: “With the festive trading period in jeopardy, many hospitality businesses will be making the tough decision to reduce their headcount or even to close for good. Yet hospitality people are known for their resilience and are a multitalented bunch, as demonstrated by the amazing vocals on this single.
“By purchasing a copy you’ll be helping hospitality families put food on the table and keep a roof over their head this Christmas.”
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