Just Eat courier 1

Source: Just Eat

Thousands of symbol group convenience stores will be able to offer deliveries via Just Eat following a deal between the courier firm and Booker Wholesale.

Operators of Londis, Premier, Budgens and Family Shopper will have the option to tap Just Eat’s 18 million-strong customer base, and its ability to reach 97% of UK postcodes. Just Eat said the breadth of its delivery network means it would be able to service more than 3,000 Booker Wholesale symbol group stores.

As part of the agreement, Booker Wholesale’s sales team will promote Just Eat delivery to their store customers as a preferred partner.

Just Eat said the agreement was “an exciting next step in the expansion of our grocery offering”. The courier company had been slow compared to its rivals Deliveroo and Uber Eats to secure grocery partnerships, first offering stores on its platform in late 2021 as part of a partnership with Asda.

Since then, convenience operators One Stop and Co-op Central England have also partnered with the platform, and are “steadily rolling out delivery to more stores across their estates” Just Eat said.

“Consumers are increasingly looking to have anything and everything delivered to the door – not just their favourite takeaway,” said Amy Heather, strategic accounts director at Just Eat.

“That’s why convenience stores are among the fastest growing sectors for delivery. Just Eat’s position as the UK’s leading food delivery app coupled with Booker Wholesale’s scale means we’re well positioned to help retailers capitalise on this surge in demand,” she added.

Just Eat said the deal strengthens its “long-standing relationship” with Booker Wholesale, which “sees Just Eat use its scale to negotiate deals and pass on savings to its 60,000 restaurant and grocery partners across the UK”.