Landmark Wholesale has launched two new symbol fascias aimed at helping independent retailers fight back against the multiples and discounters.
Lifestyle Extra is a full-offer neighbourhood c-store that carries a range of chilled, fresh and frozen groceries as well as essential categories. The fascia is designed for larger stores facing competition from other convenience retailers and multiples.
Lifestyle Value will focus on deals and own label to enable retailers in especially competitive areas, where price is an overwhelming factor, to trade successfully.
Landmark Wholesale told The Grocer both fascias would offer an abundance of deals, value and pound zones to show shoppers the value they are getting.
“With the constant threat of Aldi, Lidl and the variety of pound stores, we need to equip our retailers with the best possible stores in order to fight back,” said Landmark Wholesale retail controller Stuart Johnson. “With such a strong focus on value, the new store formats enable retailers to offer exactly what their customers want and need, tailored to their trading locations. We know shoppers are using the discounters for their top-up shopping and Lifestyle Value will target these people, while Lifestyle Extra will have a broader range of products.”
Lifestyle Extra and Value are under trial by three retailers in England, Wales and Scotland, and since converting each retailer has reported a significant rise in sales and footfall.
“We know our customers are price-conscious, and Lifestyle Value means they have no need to shop elsewhere,” said Lifestyle Value retailer Barjesh Kumar. “Lifestyle Value enables us to compete with other stores and our sales have risen significantly in every category, especially alcohol with a 40% rise.”