pricecheck builkding

Wholesale distributor Pricecheck has signed a deal to exclusively distribute personal care manufacturer Church & Dwight in the UK.

As part of the new arrangement, Pricecheck will be the distribution partner for wholesale and convenience for all products under the Church & Dwight range.

Products include Arm & Hammer, Femfresh, Nair, Flawless and Batiste, the most popular dry shampoo brand in the UK.

Church & Dwight said that after early success with Pricecheck distributing Batiste, they were keen to add more SKUs into the mix to expand its sales reach across the UK market.

“We trust Pricecheck to uphold the strong trading relationships we have built with our customers and to introduce the Church & Dwight brands to new retail contacts across the UK, said Church & Dwight UK national account controller Stuart Green.

“It will be interesting to see where this partnership will take us in the future.”

Pricecheck Joint MD Debbie Harrison said: “It’s always an exciting time when we sign another exclusive manufacturer on board, especially one as big as Church & Dwight.

To achieve our future vision, it’s important for us to stock the world’s best-selling brands at the best prices for customers, and by partnering with Church & Dwight UK, we can offer more instantly recognisable brands across our personal care, haircare & healthcare categories.”