Pricecheck will launch a new website in October to improve its digital shop for B2B customers.

The new site will include an improved category database, enhanced filter systems and updated search facilities with product recommendations.

It will also feature simple-to-use navigation across all platforms, providing easy access to the catalogue of products.

The business said that the decision to invest in the website would have an immediate impact on the customer experience, boosting sales, providing advanced advertising and analytics capabilities, and laying the foundations for constant future developments.

Pricecheck’s old website, launched in May 2020, currently contributes towards 10% of the business’ turnover, and has grown year on year.

“Our new site has placed emphasis on improving conversion rates and revenue through recreating the level of service a customer would receive when dealing directly with one of our international account managers,” said Pricecheck joint-MD and trading director Debbie Harrison.

“We’re combining all that we’ve learnt from the past two years with customer feedback as well as taking some of the best principles from the B2C e-commerce landscape.

“We’re excited to be able to offer our brand partners more opportunities to target our ever-growing and diverse customer base, and with the new software and systems, we’ll also be better placed to implement a sophisticated e-marketing strategy which will drive customer engagement and generate sales.”

The improvements come as the wholesaler saw impressive growth of 28% in Q1, largely driven by the brand’s digital expansion.