Booker's own label Tuck Shop brand, supplied mainly to the independent sector, has a 2.16% share of the total confectionery market [Keynote Research 2000].
Tuck Shop, which is manufactured in Europe exclusively for Booker, comprises sugar confectionery in jars, weighout bags and children's countlines, with the most popular products being Mint Imperials. Candy Pencils, Milk Chocolate Mini Eggs and Flying Saucers.
The children's countlines also include Booker's own brand chocolate range, Choc-Full, made up of Choc-Full Caramel, Choc-Full Peanut, Passion and Delight.
A major selling point of Tuck Shop is its value for money' offer ­ Tuck Shop and Choc-Full products are benchmarked below mainstream-brand confectionery, with bars of Choc-Full Caramel, Peanut and Passion all retailing at 20p, with a profit margin of 30% to the retailer.
Justin Farrington-Smith, director of trading for non-food and confectionery at Booker, says it is the sugar side of own label that is the current star of the sector:
"At over £18m (at rsp), Booker's Tuck Shop range of products is extremely popular with consumers and retailers alike," says Farrington-Smith.
"The own label sugar confectionery market has continued to grow. However chocolate confectionery has come under pressure, as has the whole of the chocolate confectionery market."