Wilkinson Sword is introducing what it claims is the first girly razor gadget to address all women’s hair removal needs in one tool.
The 2-in-1 Quattro for Women Bikini compromises a battery-operated bikini trimmer and a razor [rsp: £8.99].
The trimmer has an adjustable length comb for quick, accurate trimming and is waterproof. The razor head, meanwhile, has four ultra-thin blades and two large conditioning strips enriched with skin-friendly vitamins designed to ensure long-lasting smoothness with minimal irritation.
“Until now, women have needed a repertoire of razors, creams, trimmers and scissors to complete the hair removal process,” said product manager Ruth Benz. “The 2-in-1 Quattro for Women Bikini provides all of this in one product.”
The launch will be supported with a multimillion pound push, including TV, print and online.