Campina has teamed up with the Schools Football Initiative (SFi) in a sponsorship deal with its flavoured milk drink Yazoo.

The deal will include joint promotional activities with SFi’s sponsor Umbro including national television, radio, press and on-pack promotions.

“Teaming up with such a worthwhile grass roots initiative is a long-term commitment from Yazoo to the SFi and will create great consumer interest, further driving footfall in store,” said Campina’s UK MD John Lee.

The SFi programme is designed to help teachers provide a better footballing experience.