Yorkshire Proveder meal pots in Waitrose

Yorkshire Provender is relaunching its meal pots range just three months after axing the products.

The business rolled out meal pots a year ago under sub-brand Incredibles, but is now relaunching them under the main Yorkshire Provender label in a bid to give them greater traction and reach.

The new SKUs come in a smaller 300g format and three variants: chicken & wild rice with linseed & chia; Mediterranean vegetable & halloumi; and Moroccan chicken & butternut squash with goji berries (rsp: £3.29/300g).

The range launches exclusively in Waitrose this month and Yorkshire Provender plans to expand it with new lines including a fish recipe.