InterContinental Brands is upping its investment in amaretto-based liqueur brand Zamaretto following "strong sales" since its May launch.

A smaller, 50cl range will accompany the 70cl standard bottles in the chocolate, blue raspberry, apple, cherry and original flavoured variants.

With an rsp of £10.99-11.99, the new additions hit shelves this week.

Meanwhile, the brand, which has sponsored ITV show Benidorm since May, has also been named as the new sponsor of ITV2's hit Hollywood-based series Entourage from the middle of this month.