All The Grocer articles in 12 May 2001
Previous issues.
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Management: Taking a lead
Good leadership isn't just about orders. It's about tapping into the values of employees says Ian Lawson It's not enough to be a good manager nowadays. Successful firms with good relationships and motivated staff have leaders at the helm. Leaders...
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Mr Kipling's puffed up for summer
RHM Frozen Foods is hoping to capitalise on Manor Bakeries relaunch of its Mr Kipling brand, by adding two new Summer Slices to its Mr Kipling frozen range. The two fruit flavours strawberry and blackcurrant are made from puff pastry and have...
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Meat marketing: Inertia of loyalty a valuable protection
Inertia, or at least a profound conservatism, is the distinctive characteristic of the core market for carcase meat, as the first of a long succession of MLC promotion and advertising advisers learned decades ago. The chart shows estimated volumes...
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A liaison with indulgence
Mars Confectionery is further extending its Galaxy brand with a new indulgent countline, Galaxy Liaison. The new bar, which has Galaxy chocolate on the outside and praline in the centre, will be backed by a £3m marketing campaign which kicks off...
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Madonna mania hits Waitrose
What has happened to The Gazette, the John Lewis Partnership's weekly staff magazine? It is usually packed full of information no doubt useful to its readers, but it's not exactly a racy read. However, the latest issue manages to cover not only...
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Mr Kipling wreaks havoc series
"The latest series of ads for Mr Kipling cakes have built cleverly on the veteran catchphrase Exceedingly good' but have brought it up to date. They are quirky and humorous and show the familiar and well-intentioned old gentleman in unfamiliar and...
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Metz gets a taste of life at the top
The Bacardi-Martini premium packaged spirit Metz has been revamped. The flavours in the schnapps based range have been reformulated and the look of the bottle has been tweaked. The Metz collection features Original, Still and Black....
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Multiples sign new Fitou
A new style of Fitou wine was launched in Asda and Sainsbury this month. Called Les Douze, it is the creation of 12 vineyard owners in the south of France who chose the best of their vines for the wine. The new style Fitou is a blend of Carignan,...
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A king for family sharing sector
Lovells has brought out a new toffee product under the Toffee Rex brand name. Available in foil bags pitched at the family sharing's sector, Classic Toffee Rex is a chewy toffee covered in milk chocolate and cocoa powder. (Rsp: £1.09 for a 150g...
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Employment legislation: maternity leave
How do you fit in with Byers' new baby? Government plans to increase statutory maternity leave have highlighted provision across the multiples, which all provide a framework that is more generous than the legal minimum. The changes will extend...
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Orchard Maid gets organic drink
An Organic Yogurt Drink joins frozen yogurt and ice cream in the Orchard Maid stable next week as brand owner Farm Products Marketing continues its mission to add value to milk. "We're diversifying to use all the product," said md Jonathan...
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Leading edge: New product development must yield staying pow
Rising consumer expectations and pressure on shelf space left their mark on the high-risk and costly business of new product development last year. But for those with their eye on the big bucks, Sarah Dowding takes a look at what makes a long-term...
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Food and Drink Federation: Fallacies would destroy organics
The organics industry will implode if consumers' faith in it is shaken, according to leading figures. Rupert Maitland-Titterton, chairman of the Food and Drink Federation Organic Group, and group marketing manager of the European grocery division...
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Explosive developments with Snap, Crackle and Pop
Kellogg's is capitalising on the snap crackle and pop' heritage of Rice Krispies by adding a sachet of pop dust inside packs. Rice Krispies are known for the noise they make when milk is added. When pop dust is sprinkled on, it will exaggerate the...
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United States: Expansion on course
Undeterred by its recent lacklustre performance, US warehouse club operator Costco is pressing ahead with the most aggressive growth strategy in its history. Announcing plans to open 70 stores over the next 12 months, doubling the average growth of...
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Coppenrath and Wiese packs fresh punch with less risky' sma
Exclusive Mary Carmichael German frozen cake and dessert manufacturer Coppenrath and Wiese is gearing up to beat off the chilled and ambient sectors, and grab itself a bigger slice of the own label dominated UK frozen market. Activity includes new...
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Convenience vegetables: Hiam gets prepared
Increasing interest in fresh prepared vegetables has caused another major English grower to set up a preparation factory. Next month a 77,000 sq ft facility costing £6m will be opened by Frederick Hiam at Brandon, Suffolk. It can trace its history...
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MLC pork commercials
At least 82% of housewives with children will have six opportunities to see the new MLC pork commercials on television. When these ads were first shown last year a 10% uplift was recorded in sales of promoted cuts, the MLC claims. Colmans and...
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Cherries: Heavier Chilean planting will heat up winter sales
Chile a natural contender for expanding niche market; California to begin earlier Chile is set to make a bid to expand a substantial share of the winter cherry market in the years ahead. Multiples are eager to develop year-round continuity, and...
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Convenience store multiples: New c-store chain created out o
Exclusive John Wood A new c-store multiple group with an annual turnover of £50m and plans for rapid growth has been formed by a breakaway from Alldays. Conveco comprises three former joint ventures with Alldays, which last week bought out...