Red Bull is preparing to roll out a promotional four-pack aimed at gamers to push its international e-sports tournament, Red Bull 5G.
Each pack of 250ml cans (rsp: £4.49) is targeted at an audience of 18 to 24-year-olds and will feature a unique code to redeem on Redbull5g.com to unlock exclusive power-ups and in-game add-ons for Hearthstone, League of Legends, Project Cars, Rocket League and Street Fighter V.
The brand will give UK consumers the chance to compete in regional contests from 4 August.
A 12-strong team of champions from each region will then compete against each other to win an all-expenses-paid trip to Japan for the global final at the end of the year (with a date to be confirmed).
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